Heather Jackson

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Heather Jackson's
Dirt Brigade

Packable Performance Products for the Gravel, Ultra & MTB Subculture.

"When I made the decision to wrap up my triathlon career at the 2022 Ironman World Championships in Kona, HI after fifteen years of structured daily, weekly and yearly routine, I felt all the doubts one might experience when making a massive life change: questions and fears both real and imagined. But facing fear—fear of the unknown, fear of new challenges—can generate the most true and intense feelings of being alive. That is what these new athletic adventures are showing me: a happiness and contentment in exploring the unknown and challenging myself in ways I never have before. The things we’ve done in the past are experiences behind us, but the things we have yet to do are down the road in front of us, waiting for us—waiting to bring us to life."

6 Ironman Wins

16 Half Ironman Wins

3 World Championship Podiums

8 World Championship Top 5 Performances

1st BWR San Diego

1st Stetina's Pay Dirt

3rd Place Gravel Worlds

3rd Place MidSouth Gravel

6Th Place SBT GRVL

1st Canyons 50K UTMB Major

2nd Black Canyons 100K

5th Javelina 100 Mile


"As much as triathlon has meant to my life, my one sole focus that I shaped every day around, I could no longer ignore the excitement and motivation flowing from thoughts of new and different challenges. I asked myself “Is there ever a good time to make a shift in life? To try something new or even deeper, to reroute your day-to-day existence?” The thought of doing something new and stepping out of a comfort zone is scary, but we only have one life.  We can keep saying, “I’ll do that one day…” or we can choose to make that day TODAY, because.....What Are You Waiting For?

YouTube Channel

"My hope is to inspire people to challenge themselves to get outside of their normal orbits and to try something different and new. We can let fear and self doubt creep into our heads and never go for something, or we can know we’ve already succeeded purely by facing the unknown no matter the end result."

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Fueled By Herbalife For Over 12 Years

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Open and honest conversations are another way I hope to inspire others to live in the moment and embrace each day as if it were your last.